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Research papers
Improving quality in multi-country projects by capturing its heterogeneity
This paper expresses a growing concern over globalisation and new market research demands and is a review based on factual experience regarding the problems and pitfalls facing multi-country research in Latin America with the purpose of helping...
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Jorge Lipetz, Mónica S. Markwald, Jorge GarcÃa-González
Company: Markwald La Madrid & Asociados
September 1, 1998
Research papers
Sampling in Asia
The term Asia is used here in a restricted sense to include the countries from India to the Pacific, bounded in the north by China, South Korea and Japan and in the south by Indonesia. This region contains approximately 2.7 billion people, about a...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Trevor Sharot
September 1, 1998
Research papers
What news from the eastern front?
Regular research in twenty ânon-westernâ but ânewâ European countries helps decision makers at top political levels (European Union parliament) analyse and better understand the opinion of the general public in their respective...
Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Anna Melich, Mark Hofmans
Company: GfK
September 1, 1998
Research papers
The growth of market research in Asia and effects of globalization
This paper estimates the size of the market research industry and relates size and growth of the industry to (.DP, C.NP per capita and to the advertising industry with comparisons from developed countries in Europe and elsewhere. Analysis has shown...
Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: John Smurthwaite, Henri Wallard
Company: KANTAR TNS Malaysia
June 15, 1998
Research papers
Understanding tomorrow's markets today
Emerging markets of Asia will be a major driver of corporate growth in the new millennium, and represent unique marketing strategy and market research challenges. There is a crisis of confidence in the ability of market research to support decision...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Khushi Khanna, Rama Bijapurkar
Company: PepsiCo
September 1, 1997
Research papers
The case of Russia
This paper is based on research conducted in Russia during its transition to a more liberal economic and political system. The data cited are taken from VCIOM nationwide surveys and polls conducted in 1989-1997. Russia shares most common features of...
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Yuri Levada, Alexey Levinson
September 1, 1997
Research papers
Evolution of the retail structure in Hungary
There are some geographical regions where the changing retail scene was, or is, a kind of revolution. The central and eastern European countries go from centrally planned and supplied retail systems through privatisation to the phase of initial trade...
Catalogue: Seminar 1997: The Changing Retail Scene
Author: Eva Nevihostenyi
June 15, 1997
Research papers
Local retailers counter multinationals
In the Czech Republic, internationalisation of retail structures has become the topic of the day. More and more multinationals are entering the Czech market. This paper provides an analysis of latest developments and an overview of the increasing...
Catalogue: Seminar 1997: The Changing Retail Scene
Authors: Tomás Drtina, Evzen Pospisil
June 15, 1997
Case studies
